How Can We Improve Rankings For Older Content? Ask An SEO via @sejournal, @mirandalmwrites

Google I/O kicks off next week and it is open to all, remotely, online. I will actually be offline Monday and Tuesday of next week for a Jewish holiday and I/O starts on Tuesday, so I will miss watching some of these live. Although, I think many of the sessions were pre-recorded?

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data […]

I have a secret to share. I’m almost embarrassed by it in this hustle culture, but I’m also proud of it.  My secret is that I obsess over keeping PPC at our little agency frenzy-free (as much as possible).  Sure, there’s the occasional client mishap, last-minute promo, and late-night conversation (about once a year for us). But, overall, everybody on my team doesn’t work nights or weekends and we just don’t really have many last-minute “urgent” requests by clients. Let me repeat that: We’re a PPC […]