Instagram Tests BeReal Clone ‘Candid Challenges’ via @sejournal, @MattGSouthern

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you need is a paradigm shift—a strategic step-change that gives your team the power to engage all your leads and customers in natural, human-like conversations not only while they’re on your site […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said when it comes to trust…

Custom elements in document heads can disrupt Google’s rendering, potentially harming SEO; JSON-LD offers a flexible alternative. The post Google’s John Mueller Warns Against Custom Elements In Head appeared first on Search Engine Journal.