6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] via @sejournal, @hethr_campbell

Sometimes when Google wants to encourage site owners to take action, they might give us a ranking boost for implementing it. They did it for HTTPS, mobile friendly design, page experience and many more. But when it comes to encouraging folks to switching to Google Analytics 4, Google’s John Mueller said there won’t be any ranking boost in doing so.

Artificial intelligence has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors. It’s a bold strategy. And the SEO community wanted to know Google’s policies around these efforts. Bankrate example. The example was highlighted […]

The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag.  One is making sure they fit within the 55-60 character limit. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long. There are also concerns that getting the title truncated in search results or having it […]