A Complete Guide To Site Taxonomy for SEO via @sejournal, @BrianHarnish

The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow you to retarget your website visitors, and upload lists of accounts or emails to target within LinkedIn. Through the new Business Manager, you can share those matched audiences across all accounts.  […]

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said “we are announcing a significant additional measure to protect both consumers and legitimate advertisers in the UK.”

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent – and that’s it. We know that for queries with multiple common interpretations, Google works to provide a diversified results page with differentiations often being: Result intent (commercial, informational). Business type (national result, local result). Aggregators and comparison sites. Page […]