Google Search Algorithm Update On August 24th But Was It The Helpful Content Update?

We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet. I did see some chatter start yesterday, Wednesday, August 24th. But Google has not confirmed the rollout has started and the chatter, to me at least, does not seem large enough, to be related to the helpful content update.

6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] via @sejournal, @hethr_campbell

What Is Quora & How It Works via @sejournal, @martinibuster