Best SEO Blogs

Google’s helpful content update: What should we expect?

The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank. If this update has a strong impact, which I believe it will, we may be in for another shakeup in the world of SEO like we had following the launch of Penguin 10 years ago.  If you have focused more […]

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Cookieless case studies: How brands are seeing a 9X lift in CTR

The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure marketers, agencies and publishers are prepared and ready to conquer the cookieless future. With hundreds of campaigns launched across the globe, Lotame’s identity solution, Panorama ID, is proving that advertising on the open web is sustainable, profitable, and privacy safe. “We’ve done our due diligence and trust Lotame Panorama ID. The predictive cookieless solution is delivering fantastic results for our leading brand portfolio in terms of scale across the open web and cost-efficiency. We’re […]

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How GA4, data modeling and Google Ads work together

There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads. Google might have indirectly acknowledged that advertisers have a lot to process when it recently announced that cookies will have a longer shelf life on Chrome than previously reported.  This article will break down how paid search marketers need to approach the analytics shift: The philosophy. The differences and how to adjust. The timing […]

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Google Search Console’s video indexing report now live for all

In May, Google teased a new video indexing report in Google Search Console, then in July the report started to roll out to some properties, the search company announced. Now, the report is fully live for all properties where Google can detect video on the site, the company just announced on Twitter. What is the video indexing report. The video indexing report shows how many indexed pages on your site contain one or more videos, and how many of those pages a video could be indexed. Google said the report can help you understand the performance of your videos on Google, and identify […]

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What is helpful content, according to Google

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher. This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful content.  What is helpful content? What follows is all the guidance and questions Google has provided to assess whether your content is helpful, around the […]