Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.  Video Shopping Ads Video Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says Shopping Ads provide a dynamic experience based on the shoppers intent to purchase. Video Shopping Ads will automatically create a landing […]

Learn why off-page SEO is critical for website success with examples of strategies that show how to do it The post Off-Page SEO: An In-Depth Guide appeared first on Search Engine Journal.

Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering.

Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is “too much” – you’d know.

Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained.

Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.

Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged approach to a proactive ORM strategy. 1. Own your name Often, what looks like a reputation problem is more of an SEO problem related to entity optimization. Because the search engines seek to understand brands as entities, it’s important to amplify the signals that help […]

This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update…

Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here’s how. The post Why Businesses Turn To SEO In All Economic Climates appeared first on Search Engine Journal.

Learn the importance of data visualizing and how to use it for your SEO campaign. The post What Is Data Visualization And How To Use It For SEO appeared first on Search Engine Journal.

You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more. The problem? Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks we’ve uncovered so far. Insights: Performance trends While more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week-over-week or month-over-month data. Insights: Keyword themes Additionally, while you cannot see actual search terms, you can see keyword themes as well as basic performance […]

Google is yet again under fire from for its alleged anticompetitive practices in online advertising.  According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month.  Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market. This suit, which was filed under the Trump administration, alleges Google’s online advertising dominance constitutes an illegal monopoly. In December of the same year, attorneys general for 16 […]

The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal.