Best SEO Blogs

Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information

Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that have insufficient contact information, the company posted. This specific policy change is only for free listings, not for paid listings. What is new. Previously, Google would automatically disapprove Google Merchant Center feed listings that either is missing a return policy and/or a refund policy. Google would also automatically disapprove Google Merchant Center feed listings that have insufficient contact information. That is no longer the case, Google said these free listings with these issues will remain […]

Best SEO Blogs

How to plan and budget for enterprise SEO

In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item.  Like I said, ideal. But not exactly realistic.  Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing channel for enterprise companies. So, SEO professionals are left to their own devices.  Anyone who’s ever had to plan an enterprise SEO budget knows that making this business use case can feel like you’re forced to eat grandma’s Jell-O salad. It’s a painful experience.  So, […]

Best SEO Blogs

Apple is expanding ads on iPhone and iPad

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.  App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in losses for Meta, Snap, and other, smaller developers. In response, Meta was rumored to be developing Basic Ads that only tracked the most simple metrics such as engagement or video views.  The current state of Apple ads. Apple’s current advertising efforts include display ads inside […]

Best SEO Blogs

Synergy In Search: Insights From Rank Ranger CEO Shay Harel via @sejournal, @beacarlota17

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with talented teams in a constantly evolving space. Last May, Rank Ranger and Similarweb, a leading digital intelligence company, combined forces to provide search marketers with enterprise-grade SEO capabilities for better insights into keyword performance. “We believe our approach to search ranking and monitoring makes for a really […]