Business investment in marketing these days is soaring, especially in digital marketing.

In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing …

To point out the obvious: automation is everywhere in Google Ads.

Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ …

Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown.

The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Over the weekend we saw a lot of volatility in the Google search …

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.

The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.…

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search.

The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.…

Since its inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.

But …

SMX Next returns online November 15-16, 2022, focusing on what’s working in search now and how to prepare for 2023.

Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP …

How to quickly run Instagram Reels as ads.

Meta is really pushing short-form video these days.

And the latest proof is a new BOOST button on Instagram Reels.

This gives you a simple way to run Instagram Reels as ads …

Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how.

The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal…

Google has updated its Business Profile posts content policy to specify that Google now considers duplicate photos, posts, videos, and logos as spam. If you have duplicate photos, posts, videos, and logos on your Google Business Profile, your post may …

Several days ago we reported how Google was testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Well, this image preview pack overlay feature seems to be …

In the latest Search Off the Record podcast, Lizzi Sassman of Google asked Gary Illyes of Google about using a noindex on international URLs in an hreflang set. Gary said it can potentially lead to the whole cluster being noindexed.…

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.…

On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished Google products reviews update from July 2022 or if this …

SEO often exists on an island of its own. 

Still. 

In 2022.

Getting buy-in for an SEO investment is already difficult enough. But we also face the challenge that many companies still question where it fits in with their overall …