Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…

Google has rolled out a new image preview pane window that overlays on top of the main search results after you click on an image in those search results. This is instead of Google jumping you to the image tab in the Google Search interface, thus keeping you directly in the main search results. What it looks like. Here is a screenshot of this in action, you can click on the image to enlarge it: Not confirmed. Google has not announced this change yet but this now seems to be fully live for all searchers. I personally tested this in […]

Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content that is not allowed includes “duplicate photos, posts, videos, and logos.” Duplicate. Yes, the new line says that “duplicate photos, posts, videos, and logos” was added as an example of Google posts that would be rejected or removed because it is considered spam. That line was not on the Google document prior and was just recently added. Screenshot. Here is a screenshot of […]

Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.

I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, your site should earn more attention in organic search Search engines must keep their users happy to retain and/or grow their market share. Therefore, it’s in their best interest to send people to websites that they calculate will give users a good experience.  Bounce rates increase 32% when download times went from […]

Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and a unique experience to your target audience. In this article, we will discuss how on-page SEO can improve the quality of your page so that it has a leg to stand on against top competitors. What is on-page SEO, and why is it important? On-page, or on-site SEO, is the process of optimizing page elements for specific keywords to improve page rankings and user experience. Under page elements, we observe: Content quality Keyword density Title and description URL structure Page experience Media optimization […]

Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To Sell In China: Tips For Ecommerce Marketers appeared first on Search Engine Journal.

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To Build Links, Traffic & Conversions appeared first on Search Engine Journal.

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has just announced an issue regarding Impression Share and Auction Insights reporting data. What Google says. This has been a known issue since August 3 and Google is working on a resolution. An update will be provided by August 6. Google says the issue has no impact on ads serving or automated bidding strategies. Why we care. Advertisers experiencing issues with either of these data reports should keep checking the ads status dashboard for updates. The post Google addresses Impression Share and Auction Insights reporting issue appeared first on Search Engine Land.

Technically the new feature was released in 2021, but only to a small number of users. But now Google is slowly ramping up a tool they label “Organise keywords into ad groups.” This was first brought to our attention on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson today. Google updated a new feature in the “Keyword Planner Section”. Organise Keywords Into Ad Groups @rustybrick pic.twitter.com/StnsAmSqBo — Tauqeer Aziz (@tauqueeraziz) August 5, 2022 What Google says. Google confirmed the new feature in a statement today: You could always manually choose to add keywords to ad groups (manually picking […]

WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.

Google has added structured data support to read and potentially use pros and cons for product review snippet in the Google Search results. Google said you can now “tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages.” Pros and cons look like. Here is a screenshot of pros and cons showing in the Google Search results snippets: Documentation. Google added a new section to the documentation over here that reads “Pros and cons: Help people see a high-level summary of the pros and cons of an editorial product review. The pros and cons […]