The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here.

The post How Does SEO Work? appeared first on Search Engine Journal.…

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources.

The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the large Google webmaster report for August……

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift …

Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. 

What it means. After October 1 users will still be able to use Facebook Live to broadcast …

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.

The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.…

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us.

We let these platforms follow the customer journey from our ads all the way to conversion. We let them …

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms.

The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal…

If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives.

The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal.…

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Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box. This was spotted by James on Twitter and I simply …

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.…

By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether. 

But despite all the negative …

Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.” Google Tag Manager is not changing today but it sounds …

So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result …

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.…

Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the …