The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO Work? appeared first on Search Engine Journal.

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the large Google webmaster report for August…

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their businesses. It provided an interactive way to sell items and connect with viewers. The Facebook Live feature will still be […]

Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1.  What it means. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers.  Facebook says. “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook […]

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper audience. The algorithm did everything. It was comfortable and easy. At the very beginning, Facebook used to share that information with us and we could learn at the same time as the algorithm learned. We used to be able to analyze our audience, our followers, […]

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.

If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal.

Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box. This was spotted by James on Twitter and I simply cannot replicate this.

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether.  But despite all the negative news and apprehension, digital advertising is still growing! In fact, unlike the recession in 2008, digital advertising is expected to grow 13% in 2022 and remain strong.  A forecast like this outlines opportunities for brands to reach their marketing goals. Being conservative during a shaky economy isn’t unheard of. But, we’ve heard many stories about brands falling from grace after […]

Google announced a new Google Tag that Google says will “unlock new capabilities to help you do more, improve data quality and adopt new features – without requiring more code.” Google Tag Manager is not changing today but it sounds like it will change in the future.

So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result tracking tools really did not show much, in aggregate, but as of this morning, they now are.

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.

Here is the large Google webmaster report for April 2022 – catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update, we had a large indexing outage and several unconfirmed updates.