Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. This is another five months!

Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about your site content.” When she clicks on her account icon, it brings up a “Search Console Insights” button with a “new” label next to it.

Here’s an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media To Watch appeared first on Search Engine Journal.

Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away).  The fact of the matter is I just take hiring with great care. And it looks like I’m not the only one. One of the hottest Twitter topics this year was when Lily Ray, Senior Director, SEO and Head of Organic Research at Amsive Digital, shared her favorite […]

Automation has stepped in to take over many of the levers we’ve had in digital advertising. Consequently, we need to shift our attention to optimizing the things we can still control. Right now, one of the essential tools in our kit is the ability to create and fine-tune our ad creatives.  Having the right creatives in the right places helps brands break through the clutter. It also empowers us to qualify audiences by assessing the proper messaging and combinations of creative elements to target audiences and drive results effectively. However, simply designing and testing creative pieces is not enough. To […]

Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. So far, at least by the time I wrote the story…

YouTube has added a Promotions Tab to let creators promote their channels and videos without needing to go through the Google Ads Manager. The new Promotions Tab is within YouTube Studio and is a way to make buying ads easier, versus going through the traditional Google Ads Manager route. If creators have access to the new tool, they’ll find the tab within the Promotions section on the Content Page of Studio. What YouTube says. YouTube thinks the new Promotions Tab will get a lot more channel managers running quick promotions for their content. “We’ve heard that creators want more tools […]

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips For Ecommerce Websites appeared first on Search Engine Journal.

Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, the idea behind both was that “length is strength.” Some SEO correlation studies appeared to back up the idea because Page 1 of Google is full of articles at 1,000+ words. However, word count is not a ranking signal. And searchers have been growing tired […]

Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers need for more time. Expanded Text Ads (ETAs) will continue to serve with RSAs but advertisers will no longer be able to create new or edit existing ETAs. What Microsoft says. Microsoft says that advertisers who have switched from ETAs to RSAs […]

Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video indexing issue notice in Google Search Console.

Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl budget. However, 404s or 410s do not waste crawl budget, Gary added.

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I love this, Google is showing a searcher that they can scan through a piece of content quickly.

As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of sites that you think shouldn’t have been affected or other feedback.

Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there…