Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.…

Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store.

The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on …

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes …

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities.

Because no two recessions are the same, marketers operate in uncharted waters every time it …

Google is deprecating the international targeting report in Google Search Console, the company announced. Google wrote, “The International Targeting report has been deprecated, and will be removed from Search Console soon.”

The report will go away on September 22, …

Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today……

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.

The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on …

YouTube takes steps to make podcasts more readily available from a dedicated Explore page.

The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.…

Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns.

How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or …

It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.

The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search …

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Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.…

Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one, the box expands to the right with all of the …

Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter “if you’re giving financial & medical advice on a beauty …

Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google was asked about that and he said “Search engines don’t …

Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.”…