Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says. Not new(s). The tool was first introduced in 2019 as Bumper Machine and […]

I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking is secretly being controlled by outsiders. I couldn’t imagine that being the case.”

Google’s new Search Generative Experience, which began rolling out a few weeks ago, now can use Google Business Profile data to help it create its AI-generated snapshot answer. SGE also uses data “from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real world,” Google wrote. What it looks like. Here is a video showing how Google pulls reviews and photo data from Google Business Profiles and displays them in the AI-generated snapshot answer […]