Nora Ephron tells the story of when she first fell in love with journalism.  Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts:  “Kenneth L. Peters, the principal of Beverly Hills …

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. …

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.…

Understand the nature of Google’s 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15 MB For Better Googlebot Crawling appeared first on Search Engine …

Google has just announced an update to their Invalid Traffic site. What is Invalid Traffic. Invalid Traffic is “any activity that doesn’t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, …

Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was first noticed by Steve Seeley, who posted about the update on Twitter. The Setup column …

Here is a recap of what happened in the search forums today……

YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription …

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how …

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core Update appeared first on Search Engine Journal.…

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into Supplementary Content appeared first on Search Engine Journal.…