Google App Lets You Remove Personal Information From Search via @sejournal, @MattGSouthern

Google seems to be testing a new section on the local knowledge panels named “often searched together.” Mordy Oberstein found this and said on Twitter that it is a “great way to see who your local competitors really are.”

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal.

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to convert within their campaign goals. Campaign settings, such as manually-selected audiences including first-party data and Google audiences, influence the machine learning algorithm. Optimized targeting then uses machine learning to expand reach […]