Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO? appeared first on Search Engine Journal.

While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads Spot Available To Advertisers In Q4 appeared first on Search Engine Journal.

Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant. Learn more. You can read more about Analytics recommendations in their help documentation. Why we care. Advertisers should check their Google Analytics accounts regularly for outages, updates, and, now, recommendations. As always, we suggest never enabling auto-apply recommendations and always testing new features. Isn’t Google just so helpful? The post Google now has recommendations for Analytics […]

Walmart Connect, the retailer’s marketplace media platform, is expanding and making it easier for advertisers and brands to promote their products by introducing self-service. Introducing Search Brand Amplifier. Search Brand Amplifier gives products listed in the Walmart marketplace higher visibility by boosting advertised products to the top of search results. Walmart says this benefits newer and smaller brands that haven’t achieved high organic listings within the Walmart platform. Search Brand Amplifier was previously limited to only managed sellers and a limited number of suppliers, but now it’s widely available to Marketplace brand owners that are registered with Walmart’s Brand Portal. […]

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them.  Register today for “The 8 Biggest Email Mistakes and How to Avoid Them,” presented by Adobe. The post Webinar: How to avoid these 8 big email mistakes appeared first on Search Engine Land.

Here is a recap of what happened in the search forums today…

WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and Webkit web developer experience team. Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura. It will be available for all users, with no Apple Developer Program membership required. This addition comes ahead of the previous release date Apple announced, which had Web Push becoming available on its devices sometime […]

Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. #Instagram continues to work on the Content Appreciation feature The feature has been renamed to “Gifts” pic.twitter.com/AJmTPZMLsl — Alessandro Paluzzi (@alex193a) August 25, 2022 Tipping. Not new on social platforms. Instagram is not the first platform to try tipping. In fact, Facebook, Instagram, and TikTok already have tipping tools in place for creators to further monetize their platforms. Facebook Stars. Live stream viewers can buy stars and send them to […]

The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed.  The old way. Until recently, Merchant Center feeds required users to select a “primary country of sale,” and “additional countries” could then be added later. The “primary country of sale” was the first country selected when you created the feed and would serve as the country the feed was formatted for and directed to. The “additional countries” were places where the feed could also target. Removing the primary country. Google has now […]

Apple is planning to release new ad placements as early as this holiday season. The current inventory. Apple’s current ad inventory focuses on the App Store with only one unit in the Search tab and one unit on the search results page. There is no word yet on where the new placements will be, but recently we announced that Apple was planning to place ads in the Suggested, Today, and You Might Also Like sections. Apple also has ads inside the News and Stocks apps across all Apple devices and inside TV+. A portion of ads in the News app go […]

SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO appeared first on Search Engine Journal.

Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties, and released new Google Search Console reporting.

Google has added a new HTTPS report within Google Search Console. This new report now shows you not just which pages are not served over HTTPS but also why they are not being served as HTTPS.

Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage” tab where you can explore recommendation bundles and learn more about each optimization.”

This may be obvious to most of you, but Google’s John Mueller was asked if profile links, links in forums or social profiles if those links are enough to get you to rank in Google Search. John said no and left it at that, which is probably the best way to answer it.

Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and the September 2022 core update that kicked off on September 12th.

Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best Practices In Action appeared first on Search Engine Journal.