The search marketer’s guide to connected TV: best practices for making the jump

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately …

More & more

YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are …

More & more

Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max

Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to automatically upgrade Smart Shopping campaigns to Performance Max. The upgrades were to begin in Google …

More & more