Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first on Search Engine Journal.

Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on Search Engine Journal.

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.

See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search Engine Journal.

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses. And the great news? As a paid search expert, you already have the tools to make your B2B brand’s jump to CTV successful. At SMX Advanced, Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, shared five best practices to bring advertising to the […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are finally seeing movement, big volatility…

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are intended to help content creators identify areas of interest to their audience. This announcement came via video on YouTube’s Creator Insider channel, which launched in 2017 to provide weekly updates from the site’s creator tech team. New Features Expand Upon Content Development Insights Search Insights was launched with the goal of helping creators develop content around potential topics of interest for […]

Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. In short, did you write that piece of content to rank on Google or did you write it to help users? What to do if you […]

TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year. Use the tool. You can test the tool and view different insights by location here. Why we care. It’s a start. While the tool can be useful to help advertisers plan campaigns, it’s not as robust as it could […]

Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to automatically upgrade Smart Shopping campaigns to Performance Max. The upgrades were to begin in Google accounts between July and September. Additionally, Google just announced that any campaigns in the Merchant Center would automatically be upgraded as well, and any new campaigns created would be Performance Max. Any campaign settings and budgets will also be transferred over. Get the daily newsletter search marketers rely on. Processing…Please wait. SUBSCRIBE See terms. To upgrade or not to upgrade. […]

You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In SEO [Podcast] appeared first on Search Engine Journal.

An unforgettable weekend of music strategy, inspiration, and community. It’s difficult to encapsulate the whole spirit of 2022’s DIY Musician Conference, but I’ll try anyways: Three days of music mentorship Much-needed camaraderie with fellow artists Career growth following years of lost momentum A long-overdue party with new and old friends After three-years away, CD Baby’s annual event for independent musicians returned to Austin, Texas with all the actionable advice, inspiration, and collaboration of previous years. Plus the extra excitement and relief that it was all finally happening again! I’ll give a recap below…   View this post on Instagram   […]

This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail…

Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on September 9th – jet lagged) Google has still not noted that the helpful content update is done rolling out. Plus, as I noted yesterday, we are now seeing more significant volatility and fluctuations as of yesterday and more today.

Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had seven examples, the new site has twelve examples.