PPC management for e-commerce: 28 tools to explore

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important …

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely …

Instagram is cutting back on its shopping features

Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising.

A change in priorities. In an internal memo this week Instagram staffers were told that the Shopping page would eventually …