Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case.

Google seems to be testing showing when a photo was taken or uploaded to a Google Business Profile listing. Google has done this for image search and other areas but I am not sure if this was done for photos on Business Profiles.

Google has added a new section to its quality guidelines category named “Prevent abuse on your site and platform” yesterday. The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation.

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important notifications and optimization opportunities to be missed. Why use a campaign management tool? Campaign management software and tools allow advertisers and brands to streamline and automate different aspects of their advertising including planning, execution, bulk editing, sharing, monitoring, reporting, and analysis.  Other reasons teams may choose to use management software are: To save time Improve efficiency Make decisions based on […]

Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide. The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal.

Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first on Search Engine Journal.

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching for. This makes the content useful, but if you read many top-ranking sites, they often say the same things. Reading the first few results might feel like you’re reading the same content over and over again. There are a lot of buzzwords like 10x content […]

Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first on Search Engine Journal.

Here’s an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media To Watch appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Are we seeing big movements with the Google helpful content update…

Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? [Webinar] appeared first on Search Engine Journal.

Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers were told that the Shopping page would eventually disappear “given shifts in company priorities.” The memo states that Instagram isn’t going to abandon shopping altogether, but instead test a simpler, less personalized version of the page known as “Tab Lite.” TikTok Lite. Instagram has come under criticism as of late for focusing too much on Reels and short-form videos, giving the platform more of a TikTok feel rather than […]

Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO Outcomes With Better Precision & Transparency appeared first on Search Engine Journal.

Google has been experiencing an issue with Ads Manager Data Transfer reporting that some advertisers may notice missing data dating back to August 30. What Google says. Google has not commented on the issue. When will the issue be fixed. There is no ETA on when the issue will be fixed but advertisers can keep checking the status dashboard here. Not new. Google has experienced several outages this year including those from Ads Manager, API, Impression Share, and Auction Insights, to name a few. API Impression Share and Auction Insights Search Console Discover report Search quality and indexing AdSense and […]

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The new feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-platform lets advertisers expand their reach by providing a single place to manage and report on campaigns across the most popular ad platforms. The Microsoft AI can also optimize your budget for performance. What about social media. Microsoft says that Smart Campaigns and Multi-platform will also help drive traffic to your website […]

Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile Tips For Hotel SEO appeared first on Search Engine Journal.

Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.