Measuring Marketing Effectiveness: What You Need To Know via @sejournal, @hethr_campbell

Google has noted that it now supports 25 more countries for the applicableCountry property within the new return policy information to the Product structured data documentation. Now Google supports 50 countries for this property.

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. Twitter’s top 50 advertisers spent a combined $83 million over the past two months, down from $102 million in the same period last year. Insider Intelligence has also slashed its forecast […]

Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawling of your site.