Measuring Marketing Effectiveness: What You Need To Know via @sejournal, @hethr_campbell

Google’s John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well?

Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.”

So the light is turning green, but at what cost? Industries are attempting to resume activity as normal, albeit this return is widely varied across the board. The only common variable seems to be that this “go ahead” we’ve been waiting for has finally made its entrance. However, but the jury is still very much out on how this is making us feel. Rewind 6 months, I’m enjoying a midday quarantine nap: dreaming, chasing that visceral feeling live music exudes. I am being moved by the […]