Why Content Marketing For Law Firms Doesn’t Have To Be Boring via @sejournal, @jasonhennessey

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations.  While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” There are areas (like counting characters, doing specific types of computations, etc.) where it’s relatively weak (and […]

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. These new features include: Yelp Guaranteed. A satisfaction guarantee designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) and Large Language Models (LLMs), helping users discover and connect with the perfect businesses for their needs. The addition of immersive video, interactive topics, and new reactions in reviews, making Yelp […]

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. The page experience update for desktop included all the signals from the mobile version (except for mobile-friendliness, for obvious reasons): Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) First Input Delay (FID) HTTPS security Absence of […]