TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical …

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.…

Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns. The three new conversions columns are: Results Results …

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips and lots of search interface tests below……

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, …

Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to sell Giphy last year but they appealed. Today, the UK’s Competition and Markets Authority (CMA) …

Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.…

Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded Content Ads. How it works. If you’re …

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween 2022 appeared first on Search Engine Journal.…

Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t …

Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted a Tweet, concerned that this …

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal…

From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibited. How it works. To …

Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.…

Google’s John Mueller said there isn’t an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not specific to the number of sites you have verified but …

Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows a list of news publication’s logos that you can click …