Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going away.
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Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend
Today Google announced that they have created Confirming Gross Revenue – a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification Report to see the total gross revenue received from a specific publisher. Google says that the ad buyer and media publisher can then come together to verify that the media cost from the buyers’ report matches the gross revenue […]
The Facebook live shopping feature is going away
Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. What it means. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers. Facebook says. “As consumers’ viewing behaviors […]
Google Tests Search Results Without Descriptions Again
Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks. Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”
