Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] via @sejournal, @hethr_campbell

Microsoft Bing added (not sure how new this is) a feature named “explore this page” to its search results. When you click on the arrow to explore the page, an overlay box comes up in the search results showing you the topics you can find on that page.

Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going away.

Google’s John Mueller said that the Google quality raters guidelines are “not a collection of ranking tips.” He said the quality raters guidelines “can be useful” to think about but again, they are not just a list of ranking tips.