Here is a recap of what happened in the search forums today…
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Search ad conversion rates down, cost per lead up in 2023
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Why we care. It’s good to understand whether you doing better or worse than your competitors […]
Daily Search Forum Recap: April 15, 2021
Here is a recap of what happened in the search forums today…
5 reasons your Google Business Profile might get suspended
Google Business Profile is an effective marketing channel for local businesses that meet with customers in person. But when you run a local business, one of the worst things that can happen to your business is having your Google Business Profile suspended. When a Google Business Profile is suspended, it either disappears from Google completely (which is often the case) or becomes inaccessible to the profile owner or manager. Neither of which is good news. For many business owners, this is devastating. (Many of my clients […]
