11 steps to setting up a successful GA4 property

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes the inevitable learning curve of not only …

12 ways to boost cross-channel sales in Q4

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E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that now more than ever, savvy brands …