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How To Create Awesome Meta Descriptions via @sejournal, @BrianHarnish

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors.

The post How To Create Awesome Meta Descriptions appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Ever wonder why some knowledge panels show the authors books, while others might show movies or TV shows and maybe less or more information. Google sometimes determines what to show in a knowledge panel based on how people search for that person or entity.

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Leaked Google Memo Admits Defeat By Open Source AI via @sejournal, @martinibuster

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Leaked Google memo acknowledges looming defeat at the hands of open source AI and suggests a surprising way to restore dominance The post Leaked Google Memo Admits Defeat By Open Source AI appeared first on Search Engine Journal.

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How Google’s continuous scroll can impact SEO

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In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry.  In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt. To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]

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