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Google’s John Mueller said that spammy links to your site would not be the cause of soft 404 errors being displayed in Google Search Console. Honestly, I’ve never heard of this theory before, so it is new, and I figured I would share it. But I do not fully understand why someone would think spammy links would cause soft 404s.

Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. Why we care. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only to slowly watch Facebook squeeze the life out of referral traffic and engagement. Regardless, TikTok right now may be a legitimate path for publishers to reach the so-called Generation Z (or […]

Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” Also, Google can also know what publications you are subscribed to and show you “from your subscriptions” content as well.