How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen

I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article. We know what we’re getting into, and it’s satisfying to behold. We love reading lists because our brains are wired for this exact type […]