Here are some cute features spotted in both Microsoft Bing and Google Search around products. Bing is testing showing “trending for you” or “top picks for you.” Google is testing showing “also nearby” in the product listings as well.
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Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.
This day in search marketing history: March 16
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Because it didn’t rely on cookies and used an event-based data model for measurement. “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, […]
Google Ads Search Terms Report Gains 6.5X More Query Data
Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said “we’re able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads campaigns.”
