Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.
Related Posts
Google Search Ranking Update Weirdness On March 11th
For the past few days I have been debating if I should cover what may have been a Google search ranking update that ticked off on Friday March 11th. There was super unusual update like chatter in the WebmasterWorld forums but the automated tracking tools showed nothing – nada.
Amazon working on AI tools to generate videos, images for advertisers
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform. Amazon is diversifying its growing ad business. Amazon advertising accounted […]
4 B2B paid media strategies to stay ahead of the curve
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback. You’ll also learn how you can put them to work […]
