SEO ROI: How To Ensure Performance Tracking Matches Goals via @sejournal, @martinibuster

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic.

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer.  Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” […]