Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question appeared first on Search Engine Journal.

Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say. The post Is Bounce Rate A Google Ranking Factor? appeared first on Search Engine Journal.

Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. How it works. Google says that forecasts are modeled on trends in the ad market and […]

Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.

After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An Unpredictable Price appeared first on Search Engine Journal.

YouTube has just announced an expansion of its comment translation tools, as well as broader access to Smart Replies, its streamlined, template response option which allows fast replies on videos. Comment translations. Last year YouTube announced the availability to comment translations within the app via a Google Translate integration. YouTube said the feature became so popular that it has now added comment translations to Studio Mobile as well. Smart Replies. The experiment, which provides comment suggestions and templated responses, is also being expanded. Smart Replies have been available to some users for a while, but now, YouTube is making them available to […]

YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. In fact, over 95% of Target frequency campaigns on YouTube successfully achieved their frequency goals when set up following recommended best practices. Not only do […]

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects (especially time) can diminish. In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Take advantage of these tips and tricks to create quality content that both Google and people will love. What is […]

Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.

Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google Discover logging resulting in a data drop in the Search Console Discover performance reports on October 23rd.

Google has confirmed a delay with the Google Search Console API being a bit more delayed than normal. Daniel Waisberg from Google said the “delay was caused by processing issues, and should be back to normal in the next few days.”

Google has posted about another data issue with the Search Console reports, this one impacted the Discover reporting in the performance report section on October 23, 2022. This was a data logging issue that only impacted reporting, the Google Discover results were not directly impacted by this reporting bug. What was the issue. Google said there was a “logging error” on October 23, 2022 specific to tracking and logging the Discover performance metrics in Search Console. As a result of this logging error, you may notice a drop in the Discover metrics on October 23rd. Discover not impacted. While there […]

It is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of South Africa or Italy. This number is usually broken down into four distinct groups, with most groups sharing overlapping disabilities:  Visual Impairments (around 12 million).Hearing Impairments (around 48 million).Intellectual Impairments (around 6.5 million).Physical Impairments (around 39 million). Inclusivity for users with disabilities should always be of paramount concern. To that end, guidelines on what is […]

Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming imagesAssigning images to foldersIntegrating asset library features into the image picker, for example, filtering by folder and searching by asset name Notifications You can now use notifications to help you get the important information you need to manage your accounts in Editor. There are also alerts to let you know when there are active […]