Best SEO Blogs

What stakeholders should expect from SEO

SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is not advertising and does not have the same type of quick return on investment measurement. However, I have also seen clients and contacts who were told to wait and look at SEO as long-term, then end up getting burnt anyway. There’s a difference between being […]

Best SEO Blogs

10 things to eliminate from your life to be more productive at work

We’ve all seen how work has changed over the past two and a half years.  Remote work, once rare, became the norm, especially in industries like online marketing which can easily be done remotely. During the peak of the COVID-19 pandemic, as many as 71% of workers were working remotely. That said, many digital marketers already worked remotely.  I’ve been fully remote since 2012 and before that, worked hybrid (mostly remotely) for five years. I know many who have done the same. Remote work has its benefits and challenges. One of the biggest challenges is productivity. Being productive while working […]

Best SEO Blogs

Instagram’s in-app post scheduling tool now available to professional accounts

Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance. How it works. You’ll be able to schedule Reels by: In the creation flow, tap ‘Advanced Settings’ before sharing the postTap ‘Schedule this post’Select the time and date you want it to go liveTap ‘Schedule’ in the post composer What Instagram says. Functionally, this doesn’t add anything new as you’ve been able to schedule posts via Creator Studio since 2020. But it could make it easier to manage your content on the […]