There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data. But first, what is R? R is “a language and environment for statistical computing and graphics,” according to The R Project for Statistical […]

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content A Google Ranking Factor? appeared first on Search Engine Journal.

There are many questions about content length in SEO and what ranks the best.  While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort. What is long-form content?  Most consider long-form content to be over 1,000 words. It’s a content piece that goes in-depth, offers extra value for the reader and includes more research, insights, and information than […]

Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search Engine Journal.

Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to produce more content in less time and with fewer resources. So how are the most successful teams currently executing production and managing their workflows? To answer this question and find out the best practices for improving efficiency, Canto surveyed nearly 650 professionals in the United States and the United Kingdom involved in the production, management and/or strategy for content and […]

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal.

Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To Ensure Performance Tracking Matches Goals appeared first on Search Engine Journal.

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on Search Engine Journal.

Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web” The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot of local SEO stuff for you, including longer…

As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time. Join Salesforce in this free webinar and learn real use cases on finding success and business results by sending fewer communications that are more relevant and targeted. Register today for “Do More with Less: Connect Customer Data to Drive Marketing […]

Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let’s say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google.

The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would not label it as “previous.”

Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad listings.

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days.  Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google announced that creating such pages was considered illicit practice, there has been some confusion.  However, such mixups are just as wrong as cloaking in SEO. So read on, and I will explain what doorway pages are, how to watch for them, and what to do about them. What are doorway pages? Google defines doorways […]

The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years.  Speaking at SMX Next, Hyung-Jin Kim, VP of Search at Google, announced that Google has been implementing E-A-T principles for ranking for more than 10 years. Why is E-A-T so important? In his SMX 2022 keynote, Kim noted: “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” From this statement, it is clear that […]