Google has been testing a lot of Sitelinks features in search, including the boxed-in design. But now I am seeing this new boxed design with different-sized formats for a single snippet.

Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those reviews are for businesses within a particular city, Google may show that.

Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack.

Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features of the platform is pivot tables. In this article, I’ll highlight a use case you might not be familiar with, along with some tips and shortcuts to enhance your pivot table skills.  Unique use case: Using pivot tables to QA bulk sheets If you’ve come […]

In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part…

SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience.  With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. It’s so powerful, SEO drives 1,000% more […]

Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition For Travel Websites Through Content appeared first on Search Engine Journal.

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes Of Local SEO Every Week appeared first on Search Engine Journal.

Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 appeared first on Search Engine Journal.

Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared first on Search Engine Journal.

Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of Pre-Outreach Strategy appeared first on Search Engine Journal.

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local Websites: Which Is Right For You? appeared first on Search Engine Journal.

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively appeared first on Search Engine Journal.

Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks. Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be accessed through the YouTube app, which all parties must have installed. What’s included. Hosts who want to co-host with their friends must have at least 50 subs and a verified channel. Additionally, guests must have a channel with no strikes on it. On Twitch and […]