Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.

The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine …

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.

The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search …

Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing it in a carousel format.…

Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and also stay there for longer.…

Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers.

The post Marketing To Gen Z: How To Do It The Right Way appeared first …

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.

The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.…

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it!

The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search …

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more.

The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal…

Here is a recap of what happened in the search forums today……

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August.

The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to …

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites.

The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal.…

Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again.

Adobe Analytics said online sales …

Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads.

Taboola’s native edge. Taboola specializes in …

Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide.

Microsoft’s multiple …

The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the guest post …

Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will …