Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No……
Day: December 13, 2022
Google Launches Visual Guide To Search Elements via @sejournal, @MattGSouthern
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.…
Google Ads Makes It Easy To Switch To Data-Driven Attribution via @sejournal, @MattGSouthern
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on …
2 new Google data-driven attribution features
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their …
Google launches visual elements gallery documenting 22 elements on the Google Search results page
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements …
UK Financial Services Advertisers Now Needs Verification For Microsoft Advertising
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK …
Google: There Is No Helpful Content Score Or Threshold
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for …
After the content audit: 7 steps for improving content
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit periodically to allow …
Google Tests Featured Snippets Not In Position Zero, Again
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.…
Study: Google Local Guides Reviews Stay At The Top Longer
Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and …
Google: Your Content Does Not Need To Be Niche, It Can Be Diverse – Just Write For Your People
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, …
What Is Online Reputation Management (ORM)? via @sejournal, @vandernickr
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here’s how. The post What Is Online Reputation Management (ORM)? appeared first on Search Engine Journal.…
5 Great Value Proposition Examples & Why They Work via @sejournal, @natalieannhoben
Finding your ideal customers depends on nailing the right messaging for your brand’s value proposition. The post 5 Great Value Proposition Examples & Why They Work appeared first on Search Engine Journal.…
6 SEO considerations for a successful international expansion
You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for …
How Can Voice Search Benefit Your SEO? via @sejournal, @krisjonescom
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search. The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal…
SEO Trends 2023, According To 24 Experts [Ebook] via @sejournal, @sejournal
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts. The post SEO Trends 2023, According To 24 Experts [Ebook] appeared first on Search Engine …