Study: Google Local Guides Reviews Stay At The Top Longer

Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.

What Is Online Reputation Management (ORM)? via @sejournal, @vandernickr

After the content audit: 7 steps for improving content