Rusty Google Room

I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, your site should earn more attention in organic search Search engines must keep their users happy to retain and/or grow their market share. Therefore, it’s in their best interest to send people to websites that they calculate will […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics 4 added new metrics such as UTM term, UTM content, conversion…