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Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined. Evolution in search has been a slow march toward automation and consolidation. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind […]


