There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was …

Google seems to be testing showing a super short product review in the image thumbnail in the search results. So Google will overlay at the top of the product image reviews like “sturdy,” easy to move,” “well made,” “easy to …

There is a confirmed bug with Google Business Profiles where you cannot upload your logo or other photos to their business profile. Google is aware of the issue and is working on a fix, but it seems to be impacting …

Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google’s Ads Liaison, said last Friday (yes, months later) that this feature is now officially live for all …

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in …

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better …

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local …

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.…

Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.…

Nothing impacts your company’s survival more than the strength of its workforce. Bolster that, and you’ll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage appeared first on Search Engine Journal.…

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared …

Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages.  The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Google is now rolling out continuous scroll on the desktop search results. Google initially brought continuous scroll to mobile search in October 2021 and now it is here for the desktop search results. Continous scroll is like infinite scroll but …

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the …

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Welcome to the big Google Webmaster Report for December 2022, the last one for the 2022 year. It was a fun 30 days or so; we learned a lot. The VP of Google Search, Hyung-Jin Kim, told us E-A-T is …