Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is investigating ways to do that with IndexNow, Gary said it …

Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines have become confusing and somewhat outdated and it does need …

The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with the web site, it is having server issues but I …

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature. …

Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in search for car search results. Google said “currently car is …

In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend… …

Here is a recap of what happened in the search forums today… …

Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated” when asked if crawl spikes are related to Google updates.…

Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google …

Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was in response to an excellent question from Glenn Gabe about …

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned …

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their “own dedicated background check partner” do the verification.…

Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, …

…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …

…

Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range for the cookTime and prepTime properties in the Recipe documentation.”…