In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. …

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication.

The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine …

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings?

The post Is Author Authority A Google Ranking Factor? appeared first on Search Engine Journal.…

Custom reports are a super useful tool built into Google Analytics 4. 

You can customize any out-of-the-box report, or build your own from scratch. 

Here, I’ll show you how to build a GA4 custom report in less than 30 …

Explore how you can improve existing content in the same ways you’re approaching new editorial content.

The post How To Adapt To Google’s Helpful Content & Core Updates appeared first on Search Engine Journal.…

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them.

The post Backlinks: What They Are And How To Get Them appeared first on Search Engine Journal…

Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google.

The post The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)…

Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look.

YouTube. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. To put that …

Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 …

Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past.

The post Twitter’s Most Active Users Have Reportedly Stopped Tweeting appeared first on Search Engine …

A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. 

Where clicks went. Here’s an image summing up the findings for desktop Google searches:…

Here is a recap of what happened in the search forums today……

Google podcast discusses stock photography and set the record straight about the impact on web and image search

The post Google On The Use Of Stock Photography appeared first on Search Engine Journal.…

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage …

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective.

The post Twitter Expands Campaign Planner To 15 More Countries appeared first on Search Engine Journal.…

Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are:

Today tabSearch tabSearch resultsProduct pages — while browsing

The Today tab. The Today tab lets you reach people with …

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take …