Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience. Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. Register today […]

Twitter has just announced the end of CoTweets. They put out a statement in their Help Center that the new feature, which started in July, will be sunset by the end of the day on January 31, 2023. A CoTweet is a tweet that has two authors’ profile pictures and user names. A CoTweet appears on both users’ profiles and is shown to all of their followers. Twitter warned us about this. When the CoTweet experiment was announced, it was also made known that this may not be a permanent feature and that it could go away. Why we care. […]

OpenAI, the creator of ChatGPT, today released an AI Text Classifier that might be able to help you determine whether the text you’re reading was written by AI or a human. But there’s a but. OpenAI notes it’s “impossible to reliably detect all AI-written text” and it has “not thoroughly assessed the effectiveness of the classifier in detecting content written in collaboration with human authors.” Why we care. There are already a variety of AI content detectors. If these tools are able to do a fairly effective job of identifying AI-generated text, it’s safe to assume search engines can. Think: Google’s helpful […]

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published.  Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already. But it is a nice option to let you optimize your content specifically for search. How it works. Click on Write article. Under the Publishing […]

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities appeared first on Search Engine Journal.

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites. To help illustrate these opportunities, I’ll use some of my favorite examples of ecommerce SEO done well – the portfolio of Williams Sonoma brands. (Disclaimer: I have no affiliation and have never worked on any of these sites.) But first, let’s lay the groundwork for […]

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about keyword density – yep. John Mueller from Google said, “no, Google does not have a notion of optimal keyword density.”

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search.