Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
Day: January 11, 2023
Meta introduces new ad targeting limits for teens
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram …
Apple Maps relaunches Apple Business Connect
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business …
12 new Google Analytics 4 ecommerce dimensions and metrics
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, …
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are …
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking …
Google Business Profiles Products Price Ranges & Custom Call To Actions Going Away
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a “visit site” label.…
Google: Longer Google Algorithm Updates Aren’t Necessarily More Intense
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related to internal Google parameters; as we covered before, it is …
Google Ads Editing Bug In Draft Or Experiment Campaigns
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.…
Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers …
Case study: Are indented search results on Google actually hurting your business?
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1. Many people …
Google Business Profiles to stop allowing price ranges on products on February 15
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google …
YouTube AdSense: How To Get Started via @sejournal, @BennyJamminS
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To Get Started appeared first on Search Engine Journal.…
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly …
Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal…
3 growth paths in 2023 with Google Ads by Adthena
With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the …