Daily Search Forum Recap: January 17, 2023

Google is testing letting searchers in specific countries filter Google News to only show news from their country. Here is a screen shot of Google testing this from Bapun Raz as he shared with me on Twitter.

SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that […]

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should PPC Management Cost? appeared first on Search Engine Journal.