Google Removes Embedded Podcasts From Search Results via @sejournal, @MattGSouthern

Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts From Search Results appeared first on Search Engine Journal.…

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Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out via @sejournal, @MattGSouthern

Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out appeared first on Search Engine Journal.…

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Ecommerce content: How to demonstrate beneficial purpose and expertise

Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial …

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Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions

In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend.  Another way to frame this is the tradeoffs between efficiency …

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