Identity & Custom User Experiences – How ID Helps Convert – Ep. 299 via @sejournal, @lorenbaker

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on all search-eligible images on your site.

If you search for [restaurants near me] in Google Search mobile or desktop, you will see the local three pack and map but you won’t see buttons to call the restaurant or directions or a way to order online. You will not see any call to action buttons, or at least I don’t and many others do not.